Color Grading | Psychology of Color in Video Production

How to be exact the color grading in post video production? Color grading is the process of applying the understanding of color and its power by altering and enhancing the color of emotion. During post video production, it is only 5% of editing value, the rest is based on your video production design which is included visual psychology of set, wardrobe, props etc.

It is important for the director to express the visual of everything in color through the psychology on color in video production.

This is an example of using color of RED + BLACK from our video production of  ‘Bila Kau Termention Nama Perempuan Lain Depan Bini Kau Be Like’. Ropiah is an antagonist character who are obsessed to steal Samad from his 4 wives. To deliver the psychology of color in this video production, we give the talent to wear the color suits her character. Other than that, we also put extra emotion on her which we used the catwing eyeliner to present the evil look.

These are the rules psychology of color as a guidance you can follow in your video production:


Anger, passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence.


Love, innocence, healthy, happy, content, romantic, charming, playfulness, soft, delicate, feminine.


Wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.


Humor, energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant.


Healing, soothing, perseverance, tenacity, self-awareness, proud, unchanging nature, environment, healthy, good luck, renewal, youth, vigour, spring, generosity, fertility, jealousy, inexperience, envy.


Faith, spirituality, contentment, loyalty, fulfillment peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, sky, water, cold, technology, depression.


Erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, power, sensitive, intimacy.


Materialistic, sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity.


No, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger.


Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical, sterile.


Riches, glamorous, distinguished, earthy, natural, sleek, elegant, high-tech.


Precious, riches, extravagance. warm, wealth, prosperity, grandeur.

I hope from this blog post you can produce more emotional presence in your video production so that you can get more attention from your audience. Good luck!

Prepared by,
Justin Rahman
Art Director

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